Life sciences growth · Video
What Makes a Product Page Work?
VayoMed Team ·
About this video
Episode 25 of VayoMed’s Life Sciences Growth series. Watch how one durable product page can bring together product identity, audience, reviewed regulatory wording, supporting evidence and a clear next step.
Full transcript
What makes a product page work? It's where a buyer decides whether to talk to you. Many companies don't have a real one.
In our audit of 60 newly cleared device companies, only 27 named their cleared product on the pages we checked.
A page that works answers four things: what it is and who it's for, its exact regulatory status, the evidence, and the next step.
Give each product one lasting page, and point every news item, post and brochure back to it.
Start with three things. One: give every product its own page. Two: add its exact regulatory status. Three: put one clear next step on it.
Give every product a page worth finding.