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What makes a product page work?

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It's where a buyer decides
whether to talk to you.

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Many companies don't have a real one.

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In our audit of 60 newly
cleared device companies,

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only 27 named their cleared
product on the pages we checked.

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A page that works answers four things:

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what it is and who it's for,

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its exact regulatory status, the evidence,

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and the next step.

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Give each product one lasting page,

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and point every news item,

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post and brochure back to it.

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Start with three things.

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One: give every product its own page.

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Two: add its exact regulatory status.

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Three: put one clear next step on it.

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Give every product a page worth finding.