Life sciences growth · Video
Is LinkedIn Worth Your Time?
VayoMed Team ·
About this video
Episode 24 of VayoMed’s Life Sciences Growth series. Watch a practical LinkedIn starting point for life sciences teams: a complete company page, visible experts, useful posts and a clear route to contact.
Full transcript
Is LinkedIn worth your time? For life sciences, it's where buyers, partners and investors look you up.
LinkedIn says it has more than a billion members in more than 200 countries and territories.
But a logo rarely starts a conversation. People follow people: your founders, scientists and clinical experts.
And every post should lead somewhere. Link to a page on your own site, so the interest doesn't end in the feed.
Start with three things. One: complete your company page. Two: have two experts post once a week. Three: link every post to a page on your site.
Show the people behind the product.