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Is LinkedIn worth your time?

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For life sciences,

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it's where buyers,

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partners and investors look you up.

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LinkedIn says it has more
than a billion members

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in more than 200 countries
and territories.

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But a logo rarely starts a conversation.

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People follow people: your founders,

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scientists and clinical experts.

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And every post should lead somewhere.

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Link to a page on your own site,

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so the interest doesn't end in the feed.

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Start with three things.

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One: complete your company page.

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Two: have two experts post once a week.

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Three: link every post
to a page on your site.

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Show the people behind the product.