Life sciences growth · Video
Which Numbers Show Real Growth?
VayoMed Team ·
About this video
Episode 28 of VayoMed’s Life Sciences Growth series. Watch how to distinguish crawler traffic from buyer activity and build a monthly review around qualified inquiries, their sources and sales opportunities.
Full transcript
Which numbers show real growth? Not the biggest ones in your report. Many of those aren't even people.
In six press release campaigns we analysed, 75.8% of the reported traffic was crawler activity. Only about a quarter was views by people.
So count what a buyer does, not what a page gets. One qualified inquiry is worth more than any number of impressions.
Track a few numbers every month: qualified inquiries, where they came from, and how many became real opportunities.
Start with three things. One: define what a qualified inquiry is. Two: ask every new lead how they found you. Three: review the numbers with sales every month.
Measure the conversations, not the clicks.