WEBVTT

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Which numbers show real growth?

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Not the biggest ones in your report.

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Many of those aren't even people.

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In six press release
campaigns we analysed,

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75.8% of the reported traffic
was crawler activity.

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Only about a quarter was views by people.

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So count what a buyer does,

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not what a page gets.

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One qualified inquiry is worth more

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than any number of impressions.

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Track a few numbers every month:

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qualified inquiries,

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where they came from,

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and how many became real opportunities.

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Start with three things.

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One: define what a qualified inquiry is.

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Two: ask every new lead
how they found you.

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Three: review the numbers
with sales every month.

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Measure the conversations, not the clicks.