How Google Finds Your Company

How does Google find your company? Not by magic. It follows links, reads your pages, and matches them to what people search.

Google's own guide says it primarily finds pages through links from other pages it already crawled. Then it reads each page and matches it to what people search.

So use the words your buyers type. They search for portable ultrasound, not for your next-generation imaging platform.

And give every page a clear title. Google says a good title is unique to the page, clear and concise, and accurately describes what is on it.

Start with three things. One: list the questions buyers search for. Two: give each one a clear page. Three: link those pages to each other.

Be easy to find, and easy to read.