WEBVTT

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How does Google find your company?

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Not by magic.

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It follows links,

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reads your pages,

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and matches them to what people search.

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Google's own guide says it
primarily finds pages through links

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from other pages it already crawled.

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Then it reads each page and
matches it to what people search.

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So use the words your buyers type.

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They search for portable ultrasound,

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not for your next-generation
imaging platform.

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And give every page a clear title.

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Google says a good title
is unique to the page,

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clear and concise,

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and accurately describes what is on it.

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Start with three things.

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One: list the questions buyers search for.

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Two: give each one a clear page.

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Three: link those pages to each other.

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Be easy to find,

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and easy to read.