Life sciences growth · Video
How ChatGPT Finds Your Company
VayoMed Team ·
About this video
Episode 18 of VayoMed’s Life Sciences Growth series. Watch how brand questions differ from product-category questions in AI search, and how clear company pages, crawler access and external evidence fit together.
Full transcript
How does ChatGPT find your company? Buyers can now ask ChatGPT, Gemini or Perplexity for a shortlist. So where do those answers come from?
When someone asks about your brand by name, AI answers mostly cite your own site: 98.5% in one study. When they ask for the best products in a category, only 12.4% did.
So your site describes you. Other sites help AI choose you: reviews, journals, associations and news.
And let AI read your pages. OpenAI says sites that opt out of its search crawler will not be shown in ChatGPT search answers.
Start with three things. One: state your facts plainly on your own site. Two: let AI search crawlers read it. Three: earn mentions on sites buyers trust.
Be the clearest answer about yourself.