Life sciences growth · Video
Do Press Releases Still Work?
VayoMed Team ·
About this video
Episode 06 examines the distribution patterns in six wire campaigns. It connects release objectives and destination pages with the sources AI answers actually cite.
Full transcript
Do press releases still work? They get picked up, but mostly by the same sites every time. Here's what six campaigns showed.
We followed six wire releases for two life-science companies. 1,159 pickups, but only 307 distinct websites. The first release reached 174 sites. The next four added just 18.
And a pickup is a copy, not a reader. Three quarters of the recorded traffic actions were crawlers.
So where do AI answers go when buyers ask about a brand? In one company's sweep, nearly every AI citation pointed to its own website.
So treat the release as distribution, and your site as the destination. One: set one objective per release. Two: link to three pages you own. Three: check what AI actually cites.
The release travels. Your site has to answer.