Can You Use Customer Stories in Your Marketing?

Can you use customer stories in your marketing? Yes. They're among the most persuasive things you can publish. But there are rules.

In the US, the FTC says an endorsement must reflect the honest opinion of the customer. Any connection, like payment or free product, should be disclosed clearly.

And get written permission first.

And a story can't say what you can't. The FTC says an endorsement can't make a claim the company couldn't legally make itself. Tell it as a case: the problem, what changed, and a result you can back with data.

Start with three things. One: ask your happiest customer for a short case study. Two: get written permission. Three: have regulatory review it before you publish.

Let real customers tell real stories.