Life sciences growth · Video
What Should Your Company Write About?
VayoMed Team ·
About this video
Episode 22 of VayoMed’s Life Sciences Growth series. Watch how buyer questions can become a practical editorial plan, with one useful answer per page, named review and links to relevant product information.
Full transcript
What should your company write about? Not your news. Write about your buyers' questions.
Google says its ranking systems are designed to prioritize helpful, reliable information created to benefit people, not content made to manipulate rankings.
The best topics come from your sales team. How does it work? Is it cleared for my use? What does it cost to run? Who else uses it?
Answer one question per page, plainly, with a date and a named expert. That page keeps working long after a social post is gone.
Start with three things. One: ask sales for the ten questions they hear most. Two: answer one each week. Three: link every answer to the right product page.
Answer the questions buyers already ask.