Life sciences growth · Video
Does Your Website Need More Languages?
VayoMed Team ·
About this video
Episode 20 of VayoMed’s Life Sciences Growth series. Watch how to choose website languages around markets you can serve, prioritize important buyer pages and plan expert review for localized information.
Full transcript
Does your website need more languages? Maybe. But translating everything is rarely the right first step.
Language does matter to buyers. In a CSA Research survey, 76% of online shoppers preferred product information in their own language, and 40% said they never buy from sites in other languages.
But one language done well beats five done badly. Start where you can sell, ship and support today.
In Europe, part of it is required. The EU device regulation says the information supplied with a device must be in the official language each member state sets.
Start with three things. One: check where your inquiries already come from. Two: translate the pages buyers need first: product, status and contact. Three: have a native expert review every page.
Speak your buyers' language where you sell.