WEBVTT

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Does your website need more languages?

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Maybe.

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But translating everything is
rarely the right first step.

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Language does matter to buyers.

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In a CSA Research survey,

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76% of online shoppers
preferred product information

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in their own language,

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and 40% said they never buy
from sites in other languages.

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But one language done well
beats five done badly.

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Start where you can sell,

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ship and support today.

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In Europe, part of it is required.

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The EU device regulation says
the information supplied

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with a device must be

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in the official language
each member state sets.

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Start with three things.

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One: check where your
inquiries already come from.

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Two: translate the pages
buyers need first: product,

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status and contact.

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Three: have a native
expert review every page.

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Speak your buyers'
language where you sell.