WEBVTT

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Why should a buyer trust you?

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They've never met you,

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and they're about to bet a budget on you.

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Buyers look for proof they can check:

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your exact regulatory status,

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your quality certification,

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published evidence,

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and real customers.

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Most sites don't make that easy.

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Of 60 newly cleared
device makers we audited,

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32 mentioned FDA or 510(k) at all,

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and only three showed the
K-number a buyer can look up.

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And keep your facts the same
everywhere: website, LinkedIn,

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distributors and registries.

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Mismatches make buyers hesitate.

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Start with three things.

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One: show your regulatory status
with a link to the record.

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Two: name the people behind the company.

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Three: publish one customer story,

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with permission.

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Make your claims easy to check.