WEBVTT

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Which markets deserve your next language?

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Not always the ones that rank highest.

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We built a 40-market model for
a diagnostic ultrasound maker.

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Of 40 screened markets,

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15 earned real investment.

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12 got a market page.

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Only three earned a full
first-wave locale: Germany,

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South Korea and Spain.

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Rank and language are different decisions.

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The US ranked first,

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but it needs an English market journey,

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not a translation.

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And demand moves.

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In this model, China's
ultrasound imports fell

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by almost half between 2022 and 2024,

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while Korea's grew.

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Three steps.

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One: use your own product's demand data.

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Two: gate your top 15 markets on access,

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owner and service.

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Three: fund three locales,

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and test the rest with market pages.

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Fund only the languages
you can keep accurate.