WEBVTT

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Where do your press
release links actually go?

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Usually not straight to you.

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We checked hundreds of them.

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We audited the links on 240 pickup pages.

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All 720 destination links were
marked nofollow or sponsored.

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And none of 450 pointed directly
at the company's website.

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They went through the wire's redirect.

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Google says it generally won't
follow links marked like that.

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So a release spreads the news,

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but it doesn't build your site.

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The good news: pickups stay up.

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All 1,159 pickup pages were still live,

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4 to 75 days later.

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So make every release point
to pages worth landing on.

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Three steps.

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One: link to an identity page,

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an evidence page and a
contact path you own.

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Two: use durable URLs.

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Three: keep those pages current.

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Every release should lead back to you.