WEBVTT

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What should your homepage say first?

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Visitors decide fast whether to stay.

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Your first screen has one job.

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Nielsen Norman Group,

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a usability research firm,

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found that users often leave
web pages in 10 to 20 seconds.

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Pages with a clear value proposition
hold attention much longer.

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So answer three questions on the
first screen: what you make,

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who it's for, and what to do next.

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Leave the slogans for later.

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Show the product,

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its regulatory status and
one proof point instead.

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Start with three things.

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One: write one sentence
that says what you make.

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Two: name who it's for.

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Three: put one clear button next to it.

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Say what you do before anything else.