WEBVTT

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How does your website win customers?

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Before a buyer ever calls you,

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they do their homework.

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Your website is where that homework lands.

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Gartner research shows buyers
typically spend only 17%

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of their time meeting potential suppliers

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when they consider a purchase.

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Most of that time,

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you are not in the room.

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So your website holds the first meeting.

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It has to answer three things
fast: what you do, who it's for,

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and what to do next.

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Buyers also compare.

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Give them proof on the page:

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the exact regulatory status,

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real evidence and real customers.

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Start with three things.

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One: say what you do in one sentence.

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Two: give every product its own page.

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Three: make the next step obvious.

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Let your website hold the first meeting.