WEBVTT

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How do website visitors become inquiries?

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Almost every company has a contact page.

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That isn't the hard part.

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In our audit of newly
cleared device makers,

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46 of 49 reachable websites
already had a contact

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or inquiry route.

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The door exists.

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So the real question is
why a visitor would knock.

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Give a specific reason: a
demo, a quote, a sample,

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or an expert's answer.

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Then make it easy and quick.

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Ask only for what you need,

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and reply within hours, not days.

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Start with three things.

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One: put one clear offer
on every product page.

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Two: cut your form to four fields.

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Three: answer every inquiry the same day.

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Make reaching out the easy part.